One of my favourite parts of blogging is planning my content. I love nothing more than sitting down with a cup of tea and jotting down all my ideas on paper. I find that the best way to plan my content is by doing it month by month. At the beginning of each month I sit down and I write down my stats from the previous month before then planning out my content going forward. I like to look at what has worked in terms on engagement/views and what events I have coming up that month to see if there is any posts I can tie in (i.e a blogger event or trip away etc).

Each month I think it's really important to set some blogging goals. Whether that's number of followers/engagement on instagram or simply how many times you produce a post. Make them realistic, but challenge yourself and then when you get to the next month to review your stats, you can review your goals too and set new ones.

I have a blogging notebook which I use to jot down any post ideas on the go and I use colour categories to allocate them into Lifestyle, Beauty, Fashion, Food & Fitness and Travel. I like to have this on me at all times in case I'm suddenly inspired on a train journey or if I'm reading one of my favourite blogs and want to create a post reviewing the same product etc. I also like to have my notebook for when I'm scrolling on social media/pintrest and am inspired by the photography too. I do a lot of pinning on pintrest so this is often a place of inspiration for me.

For my monthly planning I use my blogging diary which is used solely to plan out my 2 posts a week for the month. I will usually sit down and have a look at my blog post ideas list and then pick out the posts I want to write for the month ahead, baring in mind any trips away or AD's I'm aware of. When planning by month, it's a great way to also identify any holidays/seasons coming up (for example I may decide to do some gift guides at Christmas or some spring related beauty posts etc). For inspiration during the seasons and holidays I use the mind map technique and write down any posts I feel fit in with the season or holiday. 

Once I've sat down and identified what content I want to create, I then make a list of what I want to cover in each post and what photos I want to take. I always find taking the photos the hardest part as I never seem to find the time to get it down and always end up being last minute! To try and avoid that, I make a list of the props I'll need for the photos and then try and plan in a photography day each week or once a fortnight to take my photos.



How do you plan your blog content? If you have any other tips, I'd love to know! You can never be too organised!

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